While sustainability conversations often spotlight Europe or North America, the Global South—particularly BRICS+ nations—is quietly becoming the real engine of sustainable fashion innovation.
India’s textile recycling hubs in Panipat process millions of kilograms of textile waste annually, transforming discarded garments into blankets, yarn and new fabrics. Local designers are spearheading “zero-waste fashion”, using leftover materials to create high-fashion pieces. The country’s long-standing love for natural dyes and handlooms naturally supports the shift to conscious fashion.
Brazil is emerging as a leader in bio-materials and nature-based fashion innovation. Researchers and designers are experimenting with Amazonian plant fibres, natural rubbers and biodegradable textiles. Brazilian brands are actively collaborating with indigenous communities to merge cultural craft with eco-friendly production.
South Africa’s sustainability push comes through circular business models. Clothing swaps, thrift markets, and upcycling communities are extremely popular. Young designers transform excess fabrics into high-value garments, reducing waste and creating opportunities for local employment.
Southeast Asian countries like Thailand and Vietnam are strengthening clean manufacturing processes. Vietnam, one of the world’s largest apparel producers, is gradually shifting to solar-powered factories and waterless dyeing technologies. Thai designers, on the other hand, are modernising ancient crafts—such as mudmee silk—and promoting eco-conscious luxury on global platforms.
Iran, Algeria and Bolivia add cultural depth to sustainability. Iran’s long heritage in handwoven textiles promotes low-impact fashion. Algerian artisans use naturally dyed wool and handcrafted embellishments rooted in Berber culture. Bolivia’s alpaca wool industry offers one of the world’s most sustainable natural fibres, supporting both rural livelihoods and environmental balance.
As Western markets push for sustainability, BRICS+ nations are uniquely positioned—they combine cultural craftsmanship, low-impact production methods and community-driven design. The future of sustainable fashion may be rooted not in industrialised nations, but in the Global South’s innovation, resilience and tradition.