In response to rising consumer awareness and the existing gaps in the global market regarding SUSTAINABILITY-CIRCULARITY-TRACEABILITY, BSL, in collaboration with AEPC, launched a Sustainability Marathon as Roadshows across 5-Key garment clusters: Tiruppur, Bengaluru, Mumbai, Jaipur, and Gurugram. The initiative showcased leading garment manufacturers who shared their success stories, highlighting the positive environmental and social impacts of their sustainable practices. Sustainability Marathon culminated with awarding the sustainable apparel companies and change makers. The awards were given across both MSME and Non-MSME Manufacturers.