Italian luxury label Marni has appointed Belgian designer Meryll Rogge as its new Creative Director, a decision that has already sparked excitement across the global fashion industry. Best known for her bold color language, subversive tailoring and refreshing approach to upcycling, Rogge represents a vibrant shift for Marni as it enters its next era of creative evolution.
The announcement follows a period of strategic reassessment within OTB Group, Marni’s parent company. With the brand gaining momentum across Asia and North America, leadership felt it was time to reimagine Marni’s artistic voice. Rogge, known for her meticulous attention to detail and craft, spent years at Marc Jacobs and Dries Van Noten before launching her eponymous label, where she merged punk fluidity with luxury construction.
Her appointment signals a return to Marni’s roots: intellectual whimsy, expressive silhouettes and sculptural experimentation. Industry observers predict Rogge will amplify the house’s DNA through exaggerated forms, gender-fluid tailoring and bold textile manipulations. Her work frequently combines recycled textiles, hand-crocheted elements and unexpected pairings—qualities that resonate with today’s sustainability-focused Luxury 3.0 consumer.
Rogge is set to present her first Marni collection in early 2026, giving her time to realign the brand’s in-house ateliers, review supply chain processes and reimagine key product categories such as handbags and footwear. Insiders believe she may integrate more artisanal, hand-finished elements—strengthening Marni’s position in the slow luxury market.
Her appointment also reflects the industry’s growing emphasis on circularity. Rogge is known for textile repurposing and elevating deadstock into couture-quality pieces. As luxury consumers increasingly prioritize purpose-driven design, experts say her aesthetic and ethics align perfectly with where the market is heading.
Marni’s retail strategy has also shifted toward immersive experiences, pop-ups and collaborations with visual artists. Rogge’s strong conceptual background suggests new interdisciplinary partnerships could emerge—blending fashion, installation art, digital craft and community-led storytelling.
With a loyal cult following and rising global visibility, Marni stands at a pivotal moment. Rogge’s arrival brings renewed creative energy and promises a contemporary reinterpretation of the brand’s eclectic identity. As luxury houses compete for younger, more conscious consumers, her craftsmanship-focused, emotionally driven approach may be exactly what Marni needs to enter its next phase of relevance.
The global fashion world now anticipates her first collection—expected to be a bold, conceptual reinvention of Marni’s poetic chaos. All eyes are on Milan as the brand prepares to open a new chapter under Meryll Rogge’s direction.