The New Power Cities: Fashion Capitals Emerging Across BRICS+ Nations
You may be used to hearing about Paris or Milan when people talk about fashion capitals. But something new is happening. Fresh energy is rising across BRICS plus countries. New cities are stepping in. Quietly. Confidently. With their own voice. So let us kick off with the simple truth. Style does not live in one […]
The New Travel Lifestyle: Tourism Trends Shaping Fashion
Travel feels different today. You notice it the moment you pack your bag. You reach for clothes that work anywhere. You choose pieces that move with you. You want comfort, but you still want style. This new way of travelling is quietly shaping fashion around the world. So let us kick off with something simple. […]
Craft to Commerce: How Traditional Artisans Are Entering Global Fashion Markets
Across BRICS+ nations, traditional craftsmanship is gaining international attention as consumers shift toward authenticity and heritage-based design. Artisans in India, Brazil, Vietnam, Iran, Bolivia, South Africa, Thailand and Algeria are entering global markets through digital platforms, collaborations and renewed cultural pride. India leads with its unmatched diversity in handlooms and crafts. From Banarasi weaving to […]
Gen Z in BRICS+: The Consumer Group Reshaping Fashion Demand
Gen Z across BRICS+ countries is emerging as one of the most influential fashion consumer segments. Their purchasing power, digital fluency and strong values are reshaping how brands design, communicate and innovate. In India, Gen Z consumers prefer conscious shopping, thrifting, resale platforms and indie designers. Their buying decisions revolve around transparency and sustainability. Influencer […]
Beauty & Lifestyle Rituals of BRICS+: Ancient Traditions Shaping Modern Wellness
Lifestyle and beauty trends across BRICS+ nations carry deep cultural significance. As global wellness evolves, many consumers worldwide are looking toward traditional remedies and rituals from countries like India, Iran, Thailand, Cuba and Algeria. India remains at the forefront with its Ayurvedic heritage. Skincare routines include turmeric masks, neem treatments, coconut oil massages and herbal […]
Sustainable Fashion in the Global South: Innovations From BRICS+ Countries
While sustainability conversations often spotlight Europe or North America, the Global South—particularly BRICS+ nations—is quietly becoming the real engine of sustainable fashion innovation. India’s textile recycling hubs in Panipat process millions of kilograms of textile waste annually, transforming discarded garments into blankets, yarn and new fabrics. Local designers are spearheading “zero-waste fashion”, using leftover materials […]
Street Style Across BRICS+: A Cultural Lens Into Everyday Fashion
Street style has become a powerful storytelling tool, reflecting culture, economy, emotion and identity. Across BRICS+ countries, from the colourful lanes of Havana to the bustling streets of Bangkok and Tehran, everyday fashion showcases a vibrant blend of tradition, creativity and modernity. In India, street style is a fusion of comfort and cultural expression. Oversized […]
The Rise of Emerging-Market Luxury: How BRICS+ Countries Are Redefining Global Fashion
The global fashion landscape is shifting, and the epicentre of influence is no longer limited to Paris, Milan, or New York. A new luxury narrative is emerging from the world’s fastest-growing economies—BRICS+ nations such as India, Brazil, South Africa, Cuba, Thailand, Vietnam, Iran, Algeria, Belarus and Bolivia. These markets are not only expanding in consumption […]