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Category: Blog

The Rise of Resale & Rental: Why Consumers Are Choosing New Ways to Shop

The global fashion landscape is undergoing a major shift as resale and rental platforms transform the way people shop. What

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Tech-Driven Fashion: How AI, 3D, and Automation Are Transforming Design

The fashion industry is in the middle of a digital revolution. Technologies once reserved for high-tech industries—like artificial intelligence, 3D

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Why Craftsmanship Is Making a Comeback in Global Fashion

In an age defined by speed, automation, and mass production, craftsmanship is experiencing an unexpected revival. From hand-woven textiles to

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Sustainable Fashion Myths: What’s Real and What’s Marketing?

Sustainability has become fashion’s favourite buzzword—but with so many claims, labels, and eco-promises, consumers are left wondering what’s real and

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Inside the Supply Chain: How a Garment Is Really Made

Behind every garment hanging in a store lies a complex and interconnected supply chain—a journey that spans continents, multiple stages

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The Future of Fabrics: Innovations Reshaping Global Textiles

The textile industry is entering a transformative era—one where innovation is driven not just by aesthetics, but by science, sustainability,

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Craft to Commerce: How Traditional Artisans Are Entering Global Fashion Markets

Across BRICS+ nations, traditional craftsmanship is gaining international attention as consumers shift toward authenticity and heritage-based design. Artisans in India,

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Gen Z in BRICS+: The Consumer Group Reshaping Fashion Demand

Gen Z across BRICS+ countries is emerging as one of the most influential fashion consumer segments. Their purchasing power, digital

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Beauty & Lifestyle Rituals of BRICS+: Ancient Traditions Shaping Modern Wellness

Lifestyle and beauty trends across BRICS+ nations carry deep cultural significance. As global wellness evolves, many consumers worldwide are looking

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Sustainable Fashion in the Global South: Innovations From BRICS+ Countries

While sustainability conversations often spotlight Europe or North America, the Global South—particularly BRICS+ nations—is quietly becoming the real engine of

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