About the Author
Jasveen Kaur is a globally respected Global Fashion & Textile Sourcing Specialist and Senior Sourcing Director at New Times Group, renowned for building agile, future-ready global supply chains. A dynamic change maker and often called The OG Fashion Engineer, she seamlessly blends technical expertise with strategic vision. Jasveen Kaur also holds Pivotal Leadership Position of President-Vision, Media & Digital Communications at BSL.
Winner of the prestigious BSL Best Sourcing Leaders Award, Jasveen is known for her sharp business acumen, collaborative leadership style, and passion for mentoring high-performing teams. As a strategic thinker, industry mentor, and influential LinkedIn creator, she actively shapes conversations around innovation, sustainability, and ethical sourcing, inspiring the next generation of global fashion leaders.
Editorial Focus
Conscious Consumers and the Rising Demand for Ethical Fashion!
A Defining Shift in the Global Fashion Landscape
We did not even realize how quickly a marketplace once dominated by fast fashion has now shifted towards ethical fashion. This slow yet prominent transformation across global brands is clearly noticeable, with companies becoming increasingly cautious about ethical sourcing and transparent supply chain management at the backend. Ethical sourcing and fashion are no longer a choice but a reality!
Post-COVID Consumer Evolution and New Industry Benchmarks
Post-COVID, we have noticed that consumers are far more evolved and aware. Ethical fashion has emerged as a new industry benchmark, driven by rising consciousness, accountability, and purpose-driven purchasing. The Global Ethical Fashion Market reached nearly $10 billion in 2025 and is expected to grow to $14 billion by 2030. This remarkable growth is clearly driven by demand and consumers’ love for eco-friendly, fair-trade, and fully sustainable products – trends that are being closely discussed and amplified through platforms like Global Outreach Summit GOS 2.0 by Brands & Sourcing Leaders Association.
The Power of E-commerce, Social Media & Brand Visibility
In recent history, the power of e-commerce marketplaces and social media has made ethical fashion brands far more visible and accessible. It is impressive to see how brands are working on deep product innovation and R&D. Ethical brands are continuously elevating their offerings without compromising on trend relevance. Sheep Inc.’s launch of a naturally carbon-negative T-shirt signals how product innovation can truly be a game changer. Such innovations, and many more will be showcased and debated at Global Outreach Summit GOS 2.0 by Brands & Sourcing Leaders Association, highlighting how sustainability and innovation are becoming core brand differentiators.
Fast Fashion Under Pressure: Transparency, Quality & Accountability
Fast fashion numbers may still seem to be growing, but the segment is clearly losing ground in terms of value. Despite continuous growth and demand, fast fashion is increasingly criticized for its environmental footprint and lack of transparency. Consumer demand is pushing brands toward transparent supply chains, elevated quality, and improved durability. Conscious clothing and conscious consumers are both growing steadily, reshaping the global fashion landscape – a transformation actively supported by initiatives like Global Outreach Summit GOS 2.0 by Brands & Sourcing Leaders Association.
Responsibility Meets Profitability: The New Business Paradigm
Fashion today is not just about trend chasing; it reflects a clear responsibility towards the environment and people. There are numerous inspiring brands across the fashion ecosystem that have demonstrated how responsibility and profitability can coexist. It is no surprise that many global brands are committing to ethical fashion by adopting more sustainable practices, using biodegradable fabrics, deploying AI and tech-driven solutions, and embracing transparent storytelling. This collective movement is further strengthened through industry collaborations and knowledge-sharing platforms such as Global Outreach Summit GOS 2.0 by Brands & Sourcing Leaders Association.
A Global Movement Driven by Conscious Consumers
We continue to witness a strong and consistent trend of consumers who are fully conscious, informed, and deeply invested in brand values. Ethical fashion is no longer limited to one country or region — it is a global movement that is here to stay, with demand expected to rise steadily. The coming years will be marked by innovation not only in trends but also in processes, materials, and circular practices. This is not a passing phase; it is a conscious consumer-driven transformation redefining the future of fashion.
The future of fashion belongs to brands that lead with purpose, innovate with intent, and operate with responsibility. As conscious consumers continue to shape demand, ethical fashion will no longer be a differentiator – it will be the foundation of sustainable growth, resilient supply chains and enduring brand value.
