Lifestyle and beauty trends across BRICS+ nations carry deep cultural significance. As global wellness evolves, many consumers worldwide are looking toward traditional remedies and rituals from countries like India, Iran, Thailand, Cuba and Algeria.
India remains at the forefront with its Ayurvedic heritage. Skincare routines include turmeric masks, neem treatments, coconut oil massages and herbal hair therapies. These rituals focus on long-term health rather than short-term beauty fixes. Ayurveda’s global rise has positioned India as a leader in holistic wellness.
Thailand’s beauty traditions revolve around herbal botanicals—lemongrass, tamarind, kaffir lime, and Thai rice bran dominate both skincare and spa therapies. Thai massages, herbal compresses and natural scrubs are globally recognised for their detoxifying and healing effects.
Vietnam blends gentle, minimalist routines with nature-based ingredients such as green tea, rice water and ginseng. The emphasis is on simplicity and balance, reflecting the country’s cultural approach to health.
Iran is known for rosewater, saffron, wild herbs and ancient Persian beauty rituals. Rosewater toners and saffron-infused oils are core parts of skincare. Persian spas incorporate hot baths, exfoliation and herbal steam rooms.
Cuba’s lifestyle traditions emphasise natural, accessible beauty—sugar scrubs, aloe vera treatments and coconut-based skincare are commonly used. Resourcefulness shapes Cuban beauty culture, making it one of the most organic in the world.
Algeria is famous for hammam rituals—black soap, exfoliating gloves, clay masks and aromatic oils create a complete self-care experience. These traditions are now being adopted in luxury wellness spaces internationally.
Across BRICS+ nations, beauty and lifestyle rituals reflect a deeper philosophy: well-being is a balance of nature, culture and mindful living. These practices are influencing global beauty standards, shifting focus from cosmetic perfection to natural harmony.