You will soon scan your clothes the same way you scan a boarding pass.
That is the speed at which Digital Product Passports are moving.
A Digital Product Passport, or DPP, is a small digital file that travels with every product.
It shows where the item was made.
Who made it.
What materials went in.
Plus how you can recycle it when you are done.
So retailers are not treating this as a distant idea.
They are preparing now.
I saw this shift myself last month when a brand asked me to scan a jacket to check its fibre content.
It felt simple.
Almost obvious.
Then you realise what it means.
DPP is becoming a global rulebook.
The European Union will soon make it mandatory.
Other regions are setting their own timelines.
Retailers want to get ahead before these rules hit.
The push is strong.
Big brands like Nike, H&M and Inditex are testing digital tags.
Luxury houses are joining in too.
They want to show where their materials come from.
It helps build trust in a world that questions supply chains every day.
Plus it reduces waste.
A DPP can guide recycling.
It tells you if your shirt can be reused or broken down into fibres.
This helps brands cut down on landfill.
It also helps you make cleaner choices.
There is another angle.
Counterfeits.
With a simple scan, DPP can prove if a product is real.
That is a big relief for buyers who shop online.
So brands welcome this extra layer of safety.
Technology is catching up fast.
QR codes.
NFC chips.
Blockchain trails.
Everything is moving to make DPP fit into everyday shopping.
You might wonder if this adds extra work for brands.
It does, but only at the start.
Then it streamlines tasks that were messy for years.
Inventory gets clearer.
Returns get easier.
Recycling becomes smarter.
The win is shared.
Retailers gain cleaner systems.
You gain reliable information.
So DPP is not just a tech feature.
It is a new habit that will soon feel normal.
Like scanning a movie ticket on your phone.
As more countries adopt it, the pace will only grow.
Asia, Europe plus the Americas are already building common standards.
This global alignment is rare, which shows how urgent the shift is.
Fashion has always loved stories.
Now every product will have one more.
A digital story that you can read.
A story that helps you choose better.
If you want to stay ready for this new world of transparent fashion, keep following our updates.