Across BRICS+ nations, traditional craftsmanship is gaining international attention as consumers shift toward authenticity and heritage-based design. Artisans in India, Brazil, Vietnam, Iran, Bolivia, South Africa, Thailand and Algeria are entering global markets through digital platforms, collaborations and renewed cultural pride.
India leads with its unmatched diversity in handlooms and crafts. From Banarasi weaving to Rajasthani block printing, artisans are collaborating with luxury designers and global buyers. E-commerce platforms and virtual fairs have allowed rural makers to reach international audiences, significantly increasing their income.
Brazil’s indigenous artisans are gaining global recognition as brands embrace bio-materials and handcrafted techniques. Designers collaborate directly with tribal communities, ensuring fair wages and cultural preservation.
Vietnam’s silk, embroidery and bamboo crafts are experiencing a revival. Tourism, online platforms and modern reinterpretations have helped these crafts gain visibility beyond Southeast Asia.
Iran’s ancient textile traditions—such as handwoven kilim and natural-dye fabrics—are attracting global boutiques looking for authentic, handmade products. Despite economic challenges, Iranian craftsmanship remains one of the world’s finest.
Bolivia’s alpaca wool industry is booming, supported by global demand for ethical, low-impact fibres. Artisans producing handwoven shawls and knitwear now collaborate with European and Japanese designers.
South African and Algerian artisans are preserving beadwork, leathercraft and handwoven wool textiles while integrating them into contemporary fashion.
This growing craft-to-commerce movement is creating sustainable livelihoods while reshaping global design. Traditional artisans no longer sit at the margins of fashion—they’re influencing its future.