Copenhagen’s coolest label, Rotate Birger Christensen, is taking a bold step forward — literally. The cult-favorite Danish brand, known for its playful partywear and glamorous silhouettes, has officially launched its first-ever footwear collection for 2025. The expansion marks an exciting new chapter for Rotate, signaling its ambition to grow beyond ready-to-wear into a full lifestyle brand.
Founded in 2018 by Danish stylists Thora Valdimars and Jeanette Madsen, Rotate quickly gained international attention for its bold dresses, sequined eveningwear, and strong feminine aesthetic. Rooted in Copenhagen’s effortless-meets-glam ethos, the brand has become a staple during Copenhagen Fashion Week, drawing a loyal following of influencers and style enthusiasts across the globe.
Now, with its debut footwear line, Rotate brings that same high-energy spirit to shoes — combining bold design with a focus on versatility. The collection includes sculptural heels, platform sandals, and statement boots designed to complement the label’s signature silhouettes. Each piece blends Scandinavian minimalism with a hint of disco-inspired drama, capturing the brand’s “party-anywhere” attitude.
According to the founders, the idea to launch shoes came from the community itself. “Our customers were styling our dresses with their own footwear edits, so we wanted to offer the complete Rotate look,” said Madsen in a statement. “Shoes are a natural next step in building a more connected wardrobe experience.”
The expansion is also strategically timed. As fashion consumers become more selective about their purchases, brands are turning toward category diversification to strengthen identity and increase longevity. By branching into footwear, Rotate joins a growing list of ready-to-wear labels redefining their scope — from accessories and handbags to beauty and homewear.
Fashion analysts see this move as part of a wider trend emerging from Scandinavia, where sustainability, craftsmanship, and long-term design guide creative decisions. The Rotate footwear line is produced with responsibly sourced materials and designed for longevity — a reflection of Denmark’s reputation for slow, conscious fashion.
The new collection debuted at Copenhagen Fashion Week Spring/Summer 2025, where the shoes took center stage. Models strutted in metallic knee-high boots, sleek mules, and strappy sandals — each piece perfectly styled with Rotate’s bold, playful eveningwear. Critics praised the line for balancing glamour and practicality, a formula that resonates strongly with Rotate’s growing international fan base.
With this launch, Rotate Birger Christensen cements itself as more than just a partywear label — it’s a lifestyle brand that knows how to evolve without losing its core identity. The move also demonstrates how smaller independent brands are scaling creatively in a competitive global market dominated by luxury conglomerates.
As the fashion world continues to celebrate innovation from unexpected corners, Rotate’s footwear debut is a reminder that Scandinavian fashion is far from minimal — it’s vibrant, bold, and ready to dance into the future.