Antonin Tron Takes Over Balmain: A New Era Begins
Balmain, one of Paris’s most influential luxury fashion houses, has officially named French designer Antonin Tron as its new Creative Director, marking a major shift in the brand’s creative evolution. […]
The Rise of Resale & Rental: Why Consumers Are Choosing New Ways to Shop
The global fashion landscape is undergoing a major shift as resale and rental platforms transform the way people shop. What was once considered niche has now become mainstream, driven by […]
Tech-Driven Fashion: How AI, 3D, and Automation Are Transforming Design
The fashion industry is in the middle of a digital revolution. Technologies once reserved for high-tech industries—like artificial intelligence, 3D design, and automation—are now reshaping how clothes are created, produced, […]
Why Craftsmanship Is Making a Comeback in Global Fashion
In an age defined by speed, automation, and mass production, craftsmanship is experiencing an unexpected revival. From hand-woven textiles to intricate embroidery, artisanal techniques are re-entering mainstream fashion with renewed […]
Sustainable Fashion Myths: What’s Real and What’s Marketing?
Sustainability has become fashion’s favourite buzzword—but with so many claims, labels, and eco-promises, consumers are left wondering what’s real and what’s simply marketing. As brands strive to appear conscious and […]
Inside the Supply Chain: How a Garment Is Really Made
Behind every garment hanging in a store lies a complex and interconnected supply chain—a journey that spans continents, multiple stages of production, and countless human hands. While consumers often see […]
The Future of Fabrics: Innovations Reshaping Global Textiles
The textile industry is entering a transformative era—one where innovation is driven not just by aesthetics, but by science, sustainability, and smarter performance. Today’s fabrics are no longer passive materials; […]
Craft to Commerce: How Traditional Artisans Are Entering Global Fashion Markets
Across BRICS+ nations, traditional craftsmanship is gaining international attention as consumers shift toward authenticity and heritage-based design. Artisans in India, Brazil, Vietnam, Iran, Bolivia, South Africa, Thailand and Algeria are […]
Gen Z in BRICS+: The Consumer Group Reshaping Fashion Demand
Gen Z across BRICS+ countries is emerging as one of the most influential fashion consumer segments. Their purchasing power, digital fluency and strong values are reshaping how brands design, communicate […]
Beauty & Lifestyle Rituals of BRICS+: Ancient Traditions Shaping Modern Wellness
Lifestyle and beauty trends across BRICS+ nations carry deep cultural significance. As global wellness evolves, many consumers worldwide are looking toward traditional remedies and rituals from countries like India, Iran, […]