Antonin Tron Takes Over Balmain: A New Era Begins
Balmain, one of Paris’s most influential luxury fashion houses, has officially named French designer Antonin Tron as its new Creative Director, marking a major shift in the brand’s creative evolution. The announcement comes shortly after the departure of long-time creative chief Olivier Rousteing, who shaped Balmain’s identity for over 14 years. Tron’s appointment signals a […]
The Rise of Resale & Rental: Why Consumers Are Choosing New Ways to Shop
The global fashion landscape is undergoing a major shift as resale and rental platforms transform the way people shop. What was once considered niche has now become mainstream, driven by sustainability concerns, economic pressures, and evolving consumer attitudes. Today, second-hand is not a compromise—it’s a trend, a lifestyle, and a rapidly growing business model. One […]
Tech-Driven Fashion: How AI, 3D, and Automation Are Transforming Design
The fashion industry is in the middle of a digital revolution. Technologies once reserved for high-tech industries—like artificial intelligence, 3D design, and automation—are now reshaping how clothes are created, produced, and sold. These innovations are making fashion smarter, faster, and significantly more sustainable. At the forefront is AI-powered design. Designers today are using AI tools […]
Why Craftsmanship Is Making a Comeback in Global Fashion
In an age defined by speed, automation, and mass production, craftsmanship is experiencing an unexpected revival. From hand-woven textiles to intricate embroidery, artisanal techniques are re-entering mainstream fashion with renewed appreciation. As consumers seek authenticity, culture, and deeper meaning in what they buy, craftsmanship is becoming fashion’s new luxury. This revival is rooted in a […]
Sustainable Fashion Myths: What’s Real and What’s Marketing?
Sustainability has become fashion’s favourite buzzword—but with so many claims, labels, and eco-promises, consumers are left wondering what’s real and what’s simply marketing. As brands strive to appear conscious and responsible, it’s crucial to separate myth from reality to understand the true impact of sustainable fashion. One of the biggest misconceptions is that “organic equals […]
Inside the Supply Chain: How a Garment Is Really Made
Behind every garment hanging in a store lies a complex and interconnected supply chain—a journey that spans continents, multiple stages of production, and countless human hands. While consumers often see only the final piece, the reality is far more intricate. Understanding this process is key to appreciating the value, cost, and environmental impact of the […]
The Future of Fabrics: Innovations Reshaping Global Textiles
The textile industry is entering a transformative era—one where innovation is driven not just by aesthetics, but by science, sustainability, and smarter performance. Today’s fabrics are no longer passive materials; they are engineered, adaptive, and increasingly environmentally conscious. As global fashion undergoes unprecedented technological change, the future of textiles looks more exciting than ever. One […]
Craft to Commerce: How Traditional Artisans Are Entering Global Fashion Markets
Across BRICS+ nations, traditional craftsmanship is gaining international attention as consumers shift toward authenticity and heritage-based design. Artisans in India, Brazil, Vietnam, Iran, Bolivia, South Africa, Thailand and Algeria are entering global markets through digital platforms, collaborations and renewed cultural pride. India leads with its unmatched diversity in handlooms and crafts. From Banarasi weaving to […]
Gen Z in BRICS+: The Consumer Group Reshaping Fashion Demand
Gen Z across BRICS+ countries is emerging as one of the most influential fashion consumer segments. Their purchasing power, digital fluency and strong values are reshaping how brands design, communicate and innovate. In India, Gen Z consumers prefer conscious shopping, thrifting, resale platforms and indie designers. Their buying decisions revolve around transparency and sustainability. Influencer […]
Beauty & Lifestyle Rituals of BRICS+: Ancient Traditions Shaping Modern Wellness
Lifestyle and beauty trends across BRICS+ nations carry deep cultural significance. As global wellness evolves, many consumers worldwide are looking toward traditional remedies and rituals from countries like India, Iran, Thailand, Cuba and Algeria. India remains at the forefront with its Ayurvedic heritage. Skincare routines include turmeric masks, neem treatments, coconut oil massages and herbal […]